The Yokohama Rubber Co., Ltd., parent company of Yokohama Tire Corporation (YTC), and new principal shirt partner of Chelsea Football Club, the English Premier League champions, is delighted to reveal a new jersey bearing the “YOKOHAMA TYRES” logo.
Sales of the eagerly awaited new uniform will be launched on July 22 and will soon be available to Chelsea fans around the world. The new home uniform, manufactured by leading sports brand adidas, bears the YOKOHAMA TYRES logo across the chest, and will be worn by the players for the first time at a pre-season friendly match between Chelsea and New York Red Bulls of the Major League Soccer (MLS) league in the U.S. on July 22.
The uniform will make its U.K. debut on August 2 at Wembley Stadium when Chelsea takes on Arsenal in the FA Community Shield match pitting the reigning Premier League champions against the current FA Cup holders.
The shirt design stays loyal to tradition, taking inspiration from several classic Chelsea shirts. With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colors and ties back to Chelsea’s history. The vertical pinstripes underline this celebration, having been a feature of several iconic jerseys from the past 30 years.
Established in 1905, the Chelsea Football Club is one of the Premier League’s most prestigious clubs. Chelsea completed the 2014‒2015 season by capturing its fifth English championship. It has won the FA Cup seven times, the European Cup Winners’ Cup twice, and is the only U.K. club to win all three of the UEFA’s three major club competitions, lifting the UEFA Champions League in 2012 and the UEFA Europa League a year later. The current first team includes many world-class players and is led by manager Jose Mourinho, one of the football world’s top coaches.
Yokohama is a brand recognized worldwide and its partnership with Chelsea FC can only serve to heighten awareness for it even more. The two have entered a five-year partnership commencing with the 2015-16 season that opens this July.